Project Description

Objective:

Raise awareness of the services offered by Paddle Canada.

 

Method:

The account for this client is based on the Google Ad Grant Program. The advertising strategy for this campaign involves working within the constraints of  Ad Grant Program budget/daily spend, keyword bid caps and other advertising platform restrictions.

 

Results:

Click Through Rates CTR’s and Cost Per Click (CPC)  continue to improve. Adwords Analytics linking along with goal/conversions are scheduled to be implemented.