The “Coles Notes” on Darryl Robinson-Keys
I work in the Digital Space and I currently occupy a physical space located in Toronto Canada.The Digital Space is a complex, noisy, social eco-system where everyone competes to be heard. I see my role as a facilitator helping you to navigate and position your service, your product and your brand so that it resonates at the right moment, with the right message, for the right person, creating that “aha” experience.
I use this same analogy to describe my roles as a Kayak and Stand Up Paddleboard Instructor, a facilitator helping those navigate and discover their own “aha” experiences on the water.
The method used to position your brand in the digital space is referred to as Search Engine Marketing (SEM).
What is Search Engine Marketing (SEM)?
“Search Engine Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts” – Search Engine Land.
What are Unpaid Search Engine Marketing efforts?
Unpaid Search Engine Marketing efforts are referred to as organic efforts that have occurred as the result of applying the best practices of Search Engine Optimization for a website.
Learn more about the SEO Services I offer.
What are Paid Search Engine Marketing efforts?
Paid Search Engine Marketing efforts refer to the Pay Per Click (PPC) system that is used for paying Google to show ads on their Search Engine Results Page (SERP).
Learn more about the PPC Services I offer.
How does Google Analytics (GA) help Search Engine Marketing (SEM)?
The ABC’s of Google Analytics: Acquisition, Behaviour and Conversion, helps you understand your customers’ journey and their experience with your brand. Google recognizes customer experience as one of its many SEO ranking signals.
Learn more about the Google Analytics Services I offer.
I welcome the opportunity to help you! Drop me a message, let’s chat.