Owning up to Email Marketing Mistakes

//Owning up to Email Marketing Mistakes

Owning up to Email Marketing Mistakes

I receive my fair share of marketing emails and I don’t usually complain. I have opted in to receive them and many of them actually offer tidbits of information that I  consume and happily share over my social channels.

As I scrolled through my various marketing pitched correspondence I opened an email from a company called The Sales Lion. The Sales Lion is a marketing communications consulting firm primarily owned and operated by a gentleman named Marcus Sheridan. Marcus’s claim to fame dates back to another company he used to work for called River Pool Spa’s. His groundbreaking blogging for that company is now considered a case study on how to offer value and grow your brand within the digital space.

Today’s Sales Lion email blast had somehow failed to include a proper personalized name in the salutation field of the email. Instead, the salutation read “Hi Contact.FirstName contact

The Fix.

Sales Lion sent another email owning up to their mistake, perhaps not completely accepting responsibility for the error, preferring to blame technology.

Sales Lion email marketing apology

Sales Lion email marketing apology

What Could they have done better?

How about personally addressing every subscriber by name,  instead of using a generic “Howdy Folks”

Hey accidents that can’t be blamed on interns happen, own up, take responsibility and move on.

 

By |2018-09-11T19:01:56+00:00October 30th, 2015|Professional|0 Comments

About the Author:

Darryl Robinson-Keys is an SEO Expert Consultant who currently resides in Toronto Canada.

Leave A Comment

Adrienne Rommel
Adrienne Rommel
22:58 04 Apr 18
Darryl's professionalism, knowledge and super quick response times was extremely appreciated when he was helping me set up my website. He helped me to design my site, provided me with excellent professional advice, and was always quick to respond when I needed to make any changes, and was especially flexible when they were sometimes last minute changes. I attribute the success of my business's website to Darryl's help. Thanks Darryl!
Cameron D
Cameron D
16:10 04 Jan 18
Darryl's search marketing skills are professional and make him a pleasure to work with. He gives great advice and is always up-to-date with the latest in the world of SEM and SEO. His expertise combined with his business skills makes him an excellent choice.
Audrey Yates
Audrey Yates
15:06 31 May 17
Darryl, is a highly competent Google Adwords, Analytics & SEM specialist. Darryl knows of what he speaks. He is very thoughtful in reading data and applying insight. Equally important is Darryl's skill in writing google ads and delivering great quality scores. Always a pleasure to deal with and totally present in developing google strategies and with follow-up meetings. Audrey Yates
Wendy Pulton
Wendy Pulton
14:40 26 Apr 17
DRKSolutions helped me understand the value and the complexity involved with SEO. Very knowledgeable with this subject matter and was able to convey SEO concepts in terms that this novice could understand. Thank You!
Paddle Toronto
Paddle Toronto
20:05 20 Aug 18
Amazing talent and awesome personality mixed together for a great experience and excellent website work ...thanks Darryl
See All Reviews