Local SEO for prequalified leads
What is Local SEO?
Local SEO is a strategy and process to optimize the digital assets of your website so as to best allow search engines to understand and interpret the value of those assets for the aim of most satisfactorily addressing user search intent.
Who benefits from Local SEO?
If you have a local “brick and mortar” business such as store, or have people visiting your office then Local SEO will benefit you! Local SEO is an opportunity to geo target potential local customers when they are searching for your products or services.
How a local business can benefit from Local SEO
By optimizing for local you can take advantage of search engines’ local intent for better visibility for the business within the search results. Searching for a specific business or service in a location triggers what is called a Local Pack. The Local Pack is a list of businesses that provide a service or product within the local area and adds an additional layer to the search results.
I offer the following services:
- Local Pack Optimization
- Google My Business Optimization
- Business Directory Listing Optimization
- Citation Management
- NAP Consistency Monitoring
- Business Schema Markup
Local Pack Optimization
In Local Packs, Google shows business listings, not websites, so to be featured in a Local Pack, you need to get a free Google My Business page.
As referenced by the image above, Local Pack Placement appears at the top of Search Results Page (SERP), this maximizes the opportunity to receive clicks and drive qualified lead traffic to your website.
Google My Business Optimization
The Google My Business Listing can provide a rich attractive source of details (citation information) to attract potential customers to select your business as opposed to your competitors.
These details include:
- Company Website
- Hours of Operation
- Product/Service Categories and Labels
- Customer Reviews
- Store/Location Information
- Popular Times
- Company Logo
Business Directory Listing Optimization
A business listing, in the context of local search, is an entry of your business name and physical address on an online directory like yellowpages.com, Bing local, Foursquare and even Facebook.
Local Citation Management
A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings.
NAP Consistency Monitoring
NAP stands for your business’s name, address, and phone number.
According to Google:
“Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.”
For this reason, it is important to have your NAP information accurate and consistent across the web.
Having inaccurate NAP information is bad for SEO. This is because it’s a negative ranking factor, meaning your rankings in the local 3-pack and in the organic search results can suffer.
Business Schema Markup
As mentioned on my Services Technical SEO page, Schema Markup is a type of structured data that helps search engines to have a better understanding of the information on your website.
This example schema identifies a restaurant business and provides search engines with details about the business such as address, hours, phone, website url and more. A properly coded business schema ensures that information about your business is clearly identified for knowledge graph and local pack display on the SERP.
I am happy to schedule a free consultation to help you determine your SEO approach today.