Local SEO2018-10-02T20:43:15+00:00


Darryl Robinson-Keys is an SEO Consultant in Toronto, this image represents his local SEO service

Local SEO for prequalified leads

What is Local SEO?

Local SEO is a strategy and process to optimize the digital assets of your website so as to best allow search engines to understand and interpret the value of those assets  for the aim of most satisfactorily addressing user search intent.

Who benefits from Local SEO?

If you have a local “brick and mortar” business such as store, or have people visiting your office then Local SEO will benefit you!  Local SEO is an opportunity to geo target potential local customers when they are searching for your products or services.

How a local business can benefit from Local SEO

By optimizing for local you can take advantage of search engines’ local intent for better visibility for the business within the search results. Searching for a specific business or service in a location triggers what is called a Local Pack.  The Local Pack is a list of businesses that provide a service or product within the local area and adds an additional layer to the search results.

I offer the following services:

  • Local Pack Optimization
  • Google My Business Optimization
  • Business Directory Listing Optimization
  • Citation Management
  • NAP Consistency Monitoring
  • Business Schema Markup

Local Pack Optimization

In Local Packs, Google shows business listings, not websites, so to be featured in a Local Pack, you need to get a free Google My Business page.

Darryl Robinson-Keys is an SEO Consultant in Toronto, this image represents an example of local SEO placement within the SERP

As referenced by the image above, Local Pack Placement appears at the top of Search Results Page (SERP), this maximizes the opportunity to receive clicks and drive qualified lead traffic to your website.

Google My Business Optimization

The Google My Business Listing can provide a rich attractive source of details (citation information)  to attract potential customers to select your business as opposed to your competitors.

These details include:

  • Company Website
  • Hours of Operation
  • Product/Service Categories and Labels
  • Customer Reviews
  • Store/Location Information
  • Popular Times
  • Photos
  • Company Logo

Business Directory Listing Optimization

A business listing, in the context of local search, is an entry of your business name and physical address on an online directory like yellowpages.com, Bing local, Foursquare and even Facebook.

Local Citation Management

A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings.

NAP Consistency Monitoring

NAP stands for your business’s name, address, and phone number.

According to Google:

“Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.”

For this reason, it is important to have your NAP information accurate and consistent across the web.

Having inaccurate NAP information is bad for SEO. This is because it’s a negative ranking factor, meaning your rankings in the local 3-pack and in the organic search results can suffer.

Business Schema Markup

As mentioned on my Services Technical SEO page, Schema Markup is a type of structured data that helps search engines to have a better understanding of the information on your website.

Darryl Robinson-Keys is an SEO Consultant in Toronto, this image represents an example of schema markup for local SEO

This example schema identifies a restaurant business and provides search engines with details about the business such as address, hours, phone, website url and more. A properly coded business schema ensures that information about your business is clearly identified for knowledge graph and local pack display on the SERP.

I am happy to schedule a free consultation to help you determine your SEO approach today. 

Request a Free Consultation


Paddle Toronto
Paddle Toronto
20:05 20 Aug 18
Amazing talent and awesome personality mixed together for a great experience and excellent website work ...thanks Darryl
Adrienne Rommel
Adrienne Rommel
22:58 04 Apr 18
Darryl's professionalism, knowledge and super quick response times was extremely appreciated when he was helping me set up my website. He helped me to design my site, provided me with excellent professional advice, and was always quick to respond when I needed to make any changes, and was especially flexible when they were sometimes last minute changes. I attribute the success of my business's website to Darryl's help. Thanks Darryl!
Cameron D
Cameron D
16:10 04 Jan 18
Darryl's search marketing skills are professional and make him a pleasure to work with. He gives great advice and is always up-to-date with the latest in the world of SEM and SEO. His expertise combined with his business skills makes him an excellent choice.
Audrey Yates
Audrey Yates
15:06 31 May 17
Darryl, is a highly competent Google Adwords, Analytics & SEM specialist. Darryl knows of what he speaks. He is very thoughtful in reading data and applying insight. Equally important is Darryl's skill in writing google ads and delivering great quality scores. Always a pleasure to deal with and totally present in developing google strategies and with follow-up meetings. Audrey Yates
Wendy Pulton
Wendy Pulton
14:40 26 Apr 17
DRKSolutions helped me understand the value and the complexity involved with SEO. Very knowledgeable with this subject matter and was able to convey SEO concepts in terms that this novice could understand. Thank You!
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