SEO for Mobile2018-10-01T14:43:24+00:00


Darryl Robinson-Keys is an SEO Specialist in Toronto, this image represents his Mobile SEO Services page.

More than 60% of Searches Originate from Mobile

What Is Mobile SEO?

Mobile SEO stands for mobile search engine optimization. It is the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs).

Why Is Mobile SEO Important?

1. Mobile Search Is on the Rise

That means that many of your target customers are likely using mobile devices to find your content.

2. Mobile Content Determines Google Search Ranking

Google has now switched to a mobile-first index, which means it is using the mobile content of a web page to determine its search engine ranking. So if you aren’t looking after mobile SEO, you risk having poorly ranked content.

3. Mobile SEO Affects Voice Search

Mobile optimization will also help you future-proof your SEO strategy. That is because voice search is becoming huge, mirroring the rise of mobile search.

These days, voice search isn’t just on smartphones and tablets, but on home assistant devices like Amazon’s Echo, which means people will be able to find well-optimized content from anywhere.

I provide the following services to ensure that your digital assets are optimized. 

  • Mobile-friendly test
  • Google crawl check
  • Mobile speed test
  • Interstitial (pop-ups) check
  • Responsive site visual check

Mobile-Friendly Test

I use (2) tools to determine the “friendliness” of your site over mobile devices.

  • Google’s mobile-friendly test.

This report helps identify if an individual page is “mobile friendly”

Google's Mobile Friendly Test helps determine if your site is Mobile SEO prepared.

  • Google Search Console’s – Mobile Usability test

The Old Google Search Console Mobile Usability Report

The New Google Search Console Mobile Usability Report

Google Crawl Check

“Crawling” is how search engines find and index your content. If they can’t crawl your site, your content can’t and won’t appear in SERPs. .

Using Google Search Console I perform a check to ensure that your website contains no errors when being crawled for your  smartphone content.

Google Search Console Crawl Errors Report

Mobile Speed Test

According to Google, approximately 53% of visits are abandoned if sites take more than 3 seconds to load.  Also visitors expect pages to load within 1-2 seconds.

I use Google Analytic’s to ensure that each page of your website is loading quickly.

Use Google Site Speed Suggestions to Identify Slow Loading Pages on Your Website

Some common suggested fixes to increase page load speed are:

  • Compressing images as large image files can slow down your site
  • Combining and minifying code to reduce the number of page requests
  • Using caching to serve pages more quickly

Interstitial (pop-ups) check

Remember: Google’s #1 job is to show their users amazing content. And if that content is hidden behind a giant popup? It’s not all that amazing anymore.

In fact, Google rolled out an update that specifically targets “Intrusive” popups.

Google gives a few examples of acceptable popups…

Acceptable Interstitial Popups over Mobile is a Positive Google Ranking Signal

…and popups that can get your site penalized.

Unacceptable Interstitial Popups over Mobile is a Positive Google Ranking Signal

Responsive site visual check

I use Google Chrome – Inspect feature to check your mobile websites visual responsiveness over different mobile devices.

SEO Mobile Responsive Design check is one of the SEO Expert Services I offer

I am happy to schedule a free consultation to help you determine your SEO approach today. 

Request a Free Consultation


Paddle Toronto
Paddle Toronto
20:05 20 Aug 18
Amazing talent and awesome personality mixed together for a great experience and excellent website work ...thanks Darryl
Adrienne Rommel
Adrienne Rommel
22:58 04 Apr 18
Darryl's professionalism, knowledge and super quick response times was extremely appreciated when he was helping me set up my website. He helped me to design my site, provided me with excellent professional advice, and was always quick to respond when I needed to make any changes, and was especially flexible when they were sometimes last minute changes. I attribute the success of my business's website to Darryl's help. Thanks Darryl!
Cameron D
Cameron D
16:10 04 Jan 18
Darryl's search marketing skills are professional and make him a pleasure to work with. He gives great advice and is always up-to-date with the latest in the world of SEM and SEO. His expertise combined with his business skills makes him an excellent choice.
Audrey Yates
Audrey Yates
15:06 31 May 17
Darryl, is a highly competent Google Adwords, Analytics & SEM specialist. Darryl knows of what he speaks. He is very thoughtful in reading data and applying insight. Equally important is Darryl's skill in writing google ads and delivering great quality scores. Always a pleasure to deal with and totally present in developing google strategies and with follow-up meetings. Audrey Yates
Wendy Pulton
Wendy Pulton
14:40 26 Apr 17
DRKSolutions helped me understand the value and the complexity involved with SEO. Very knowledgeable with this subject matter and was able to convey SEO concepts in terms that this novice could understand. Thank You!
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