What is an SEO Audit?
An SEO Audit is the process of evaluating a website to determine how well it caters to the assessment guidelines of a search engine. These guidelines are commonly referred to as ranking factors or ranking signals.
How many ranking factors are there?
The exact number of ranking signals are unknown, for Google, it is estimated that there are are over 200 signals. Backlinko has complied a a great list of these 200 factors.
What can you learn from an SEO Audit
An SEO Audit allows you to understand how efficiently (or inefficiently) your website is performing in relation to:
- Your initial website marketing strategy
- How search engines are interpreting your digital assets
- User experience
- Your competition
My audit reviews the following:
Indexing and crawlability
Crawlability describes the search engine’s ability to access and crawl content on a page. If a site has no crawlability issues, then web crawlers can access all its content easily by following links between pages. However, broken links or dead-ends might result in crawlability issues – the search engine’s inability to access specific content on a site.
Onpage optimization refers to all the actions that can be taken within the configuration, design and content of a website as to best allow search engines to understand and interpret the value of that content for the aim of most satisfactorily addressing user search intent.
Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks/Inbound links) as possible.
Technical SEO refers to all the configurable components of a websites structure that influence how search engines and users are able to access and interpret the content of a site.
Tools I use to conduct an SEO Audit
I use the following tools to conduct my audit of your site
- Moz Metrics
- Screaming Frog
- Google Analytics
- Google Search Console
- Google Speed Test
- Google Mobile Friendly Test
- Google Structured Data Testing Tool
- Chrome Lighthouse
- SEO Power Suite
- Other tools as required
My SEO audit consists of a thorough detailed examination of your website, with a detailed report explaining each finding along with a recommendation for next steps.
Here are examples of that report.