Understanding Googles’ “Medic” Algorithm Update

On August 1st Google announced a broad search algorithm update.

Here is the tweet:

This update has now being referred to as the “Medical Update”

Which key ranking signals were affected by this update?

The consensus within the SEO community tends to favour these signals:

  • Mobile First Index
  • Site Speed
  • Content

Who was impacted?

Analysis suggests that health and medical sites along with YMYL Your Money Your Life sites experienced the most significant SERP ranking variations.

This image has been used for a blog post by Darryl Robinson-Keys SEO Consulting

This image has been used for a blog post by Darryl Robinson-Keys SEO Consulting

Image courtesy of Search Engine Round Table

What can I do to address this impact on my site?

  1. Ensure that you are offering a superior mobile user experience within the mobile version of your site.
  2. Reaffirm that your website is mobile friendly by checking:
  • Google’s mobile-friendly test

Google's Mobile Friendly Test helps determine if your site is Mobile SEO prepared.

  • Google Search Console’s – Mobile Usability test

The New Google Search Console Mobile Usability Report

  • Reviewing Google Search Console and correcting any Smart Phone Crawl Errors

Google Search Console Crawl Errors Report

Acceptable Interstitial Popups over Mobile is a Positive Google Ranking Signal

  • Using the Google Chrome “Inspect”  Feature to see how your website looks over different mobile devices

SEO Mobile Responsive Design check is one of the SEO Expert Services I offer

  • Using Google Analytics to ensure all your website pages are loading quickly

Use Google Site Speed Suggestions to Identify Slow Loading Pages on Your Website


  • Ensure that your content is laid out in an informational way that addresses searcher intent
  • Ensure that your content is not just structured for SEO ranking opportunities
  • Create content that demonstrates, Expertise, Authoritativeness and Trustworthiness (Google’s acronym for this is E.A.T). Refer to page 18 of Google’s Search Quality Evaluator Guidelines pdf for more detailed description of this content measurement

I hope your online presence remained “healthy” during this update.

Paddle Toronto
Paddle Toronto
20:05 20 Aug 18
Amazing talent and awesome personality mixed together for a great experience and excellent website work ...thanks Darryl
Adrienne Rommel
Adrienne Rommel
22:58 04 Apr 18
Darryl's professionalism, knowledge and super quick response times was extremely appreciated when he was helping me set up my website. He helped me to design my site, provided me with excellent professional advice, and was always quick to respond when I needed to make any changes, and was especially flexible when they were sometimes last minute changes. I attribute the success of my business's website to Darryl's help. Thanks Darryl!
Cameron D
Cameron D
16:10 04 Jan 18
Darryl's search marketing skills are professional and make him a pleasure to work with. He gives great advice and is always up-to-date with the latest in the world of SEM and SEO. His expertise combined with his business skills makes him an excellent choice.
Audrey Yates
Audrey Yates
15:06 31 May 17
Darryl, is a highly competent Google Adwords, Analytics & SEM specialist. Darryl knows of what he speaks. He is very thoughtful in reading data and applying insight. Equally important is Darryl's skill in writing google ads and delivering great quality scores. Always a pleasure to deal with and totally present in developing google strategies and with follow-up meetings. Audrey Yates
Wendy Pulton
Wendy Pulton
14:40 26 Apr 17
DRKSolutions helped me understand the value and the complexity involved with SEO. Very knowledgeable with this subject matter and was able to convey SEO concepts in terms that this novice could understand. Thank You!
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