On August 1st Google announced a broad search algorithm update.
Here is the tweet:
This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX— Google SearchLiaison (@searchliaison) August 1, 2018
This update has now being referred to as the “Medical Update”
Which key ranking signals were affected by this update?
The consensus within the SEO community tends to favour these signals:
- Mobile First Index
- Site Speed
Who was impacted?
Analysis suggests that health and medical sites along with YMYL Your Money Your Life sites experienced the most significant SERP ranking variations.
Image courtesy of Search Engine Round Table
What can I do to address this impact on my site?
- Ensure that you are offering a superior mobile user experience within the mobile version of your site.
- Reaffirm that your website is mobile friendly by checking:
- Google’s mobile-friendly test
- Google Search Console’s – Mobile Usability test
- Reviewing Google Search Console and correcting any Smart Phone Crawl Errors
- Checking that your interstitial (pop-ups) are google acceptable
- Using the Google Chrome “Inspect” Feature to see how your website looks over different mobile devices
- Using Google Analytics to ensure all your website pages are loading quickly
- Ensure that your content is laid out in an informational way that addresses searcher intent
- Ensure that your content is not just structured for SEO ranking opportunities
- Create content that demonstrates, Expertise, Authoritativeness and Trustworthiness (Google’s acronym for this is E.A.T). Refer to page 18 of Google’s Search Quality Evaluator Guidelines pdf for more detailed description of this content measurement
I hope your online presence remained “healthy” during this update.